Long Live Movie Pass!
In what was a long foreseen conclusion Helios and Matheson Analytics, which owns the defunct movie ticket subscription service, has filed for bankruptcy.
MoviePass notified its subscribers in September that it would be shutting down.
What will continue are several pending lawsuits, including a class-action lawsuit by subscribers.
Movie Pass began in 2011 and allowed subscribers to purchase up to three movie tickets per month for a monthly fee.
Its app was named as one of the “25 Most Disruptive Apps of 2012” and things never really improved from there.
Theatres such as AMC hated it and the service went through several confusing pricing structures which really only succeeded in temporarily creating the illusion that it was a sustainable business.
I never used the service but did like the idea of making regular theatre attendance more attractive. I 100% feel movies should be witnessed on the big screen.
But with increasing ticket prices, too many advertisements and nose-diving film quality, refusing to take a hit to the wallet is becoming a matter of principle.
Movie Pass was is the sort of loyalty reward we the movie-loving public need because it certainly isn’t being earned from the film experience alone.
Not regularly anyway.
Perhaps with the death of the noble, in theory, Movie Pass will create an opportunity for someone wiser and with a clearer vision will take up the challenge.
For now, there’s always the Tuesday Matinee if you’re looking for a deal!