There had been several reports that Netflix used fake accounts to spread viral memes to promote the movie. Now that it has been released, the reports are now saying that there were no fake accounts made by Netflix.
They were made by stupid people. Or Russian bots.
Having scoured the Internet, I can’t prove whether or not Netflix did indeed create them.
I can confirm that most of them were made by stupid people.
I’ll add one parting thought:
A somewhat funny video here: