For certain sites that follow good taxonomy Google will give them a larger amount of real estate for their brand name in Search Engine Page Results.
Example: When someone searches for “film goblin” on Google they currently get the following result:
The only way to control these Site Links is to limit and control the amount of top-level categories we link “up” to from our articles.
Link “Up” To These Preferred Categories
- Marvel Cinematic Universe
- Star Wars
- Whatever big movie we are targeting next, currently Solo
Link The Preferred Categories Contextually
This means try to fit them into the post naturally, for example:
What If I Can’t Get It To Work Contextually?
You can also use single “trailer” or “review” in a sentence, it doesn’t have to only be “trailers” or “reviews”.
Does This Mean I Can’t Link To Non-Prefered Categories?
Nope, but link to a Preferred Category on that page as well, if possible. And before you link to a Non-Preferred Category. You should be linking to a Preferred Category at a rate twice as high as to Non-Preferred Categories overall. Meaning for every link you drop to Avengers: Infinity War or Black Panther, you drop two to Marvel Cinematic Universe. This does not necessarily mean in the same article. Just keep a running approximation in your head.
Can I Link To Multiple Preferred Categories In One Post?
Sure, but try to keep the links to around one for every two hundred words of text and max out at around three or four internal links per page. This will give you the ability to drop two Preferred and one Non-Preferred per Post, if necessary.
Does This Mean I Can’t Link To Other Posts From My Post?
No. Link to other Posts as normal.
Should I Go Back Through My Former Posts And Craft Them?
Yes. It’s much easiler for you to do 30 articles than for me to do 500. Thanks you.